Data-Driven Cannabis Innovation
How we leverage Michigan's retail data to create cannabis products that consumers actually want.
38%
Higher attach rate
92%
Prediction accuracy
10K+
Reviews analyzed
215+
Products tracked
Our Approach
Beyond Intuition: Our Data Advantage
While most cannabis brands rely on intuition and general market trends, we've built a comprehensive data analytics infrastructure that tracks consumer preferences across Michigan's dynamic cannabis market.
Our team analyzes over 1.2 million consumer data points monthly, providing actionable insights that drive our product development, pricing strategy, and market positioning.
Monthly Data Points
1.2M+
Market Coverage
83 Counties
Key Data Insights
500K+
Transactions Analyzed
Consumer Behavior
Our analysis of over 500,000 transactions across Michigan reveals distinct purchasing patterns that inform our product development.
12
Customer Segments
Demographic Insights
We segment customer data across 12 distinct demographic profiles to create targeted product experiences for diverse consumer groups.
83
Counties Covered
Geographic Distribution
Our network spans 83 Michigan counties, giving us unparalleled insight into regional preferences and emerging trends.
21%
Higher Conversion Rate
Price Elasticity
Through rigorous A/B testing across different price points, we've optimized our product pricing for maximum market penetration.
Our Analytics Methods
We employ a variety of advanced analytics techniques to extract actionable insights from Michigan's cannabis retail data.
Market Basket Analysis
We analyze consumer purchase patterns to identify product affinities and optimize our product development.
38%
Higher attach rate with our optimized product combinations
45%
Increase in complementary product purchases
From Data to Product
Data Collection & Analysis
We collect and analyze transaction data across Michigan dispensaries to identify emerging trends, consumer preferences, and market gaps.
Insight Development
Our data scientists transform raw data into actionable insights about product categories, price sensitivity, and demographic preferences.
Concept Testing
We test product concepts with focus groups representing key consumer segments before moving to development.
Product Development
Our product team uses data-backed insights to create cannabis products with specific terpene profiles, potency levels, and consumption methods.
Market Launch & Optimization
We continue tracking performance metrics after launch, enabling continuous improvement and adaptation to changing market conditions.